Terms of service
# Privacy Policy
**Effective Date:** September 27, 2026
**Last Updated:** September 27, 2026
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## 1. Introduction
SnowBloom ("we," "us," or "our") operates an online retail store at which we sell our color-reactive outerwear and related products. We are committed to protecting the privacy of everyone who visits our website or places an order with us. This Privacy Policy explains what personal information we collect, how we use it, with whom we share it, and what rights you have over your data.
By using our website or purchasing from us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
Our only point of contact for privacy-related matters is: **thesnowbloom@outlook.com**
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## 2. Information We Collect
**Information you provide directly.** When you place an order, create an account, or contact us, we collect the information you submit. This typically includes your full name, email address, shipping address, billing address, phone number (if provided), and any messages or inquiries you send us.
**Payment information.** We do not store your full payment card details. Payment transactions are processed by third-party payment processors (such as Shopify Payments, PayPal, or similar services), and those processors handle your financial data under their own privacy policies and security standards. We may receive limited transaction confirmation data such as the last four digits of a card and billing ZIP code for fraud-prevention purposes only.
**Order and transaction data.** We retain records of purchases you make, including the products ordered, quantities, prices paid, and order status. This allows us to fulfill your order, handle returns or warranty claims, and maintain accurate business records.
**Automatically collected information.** When you visit our website, we and our service providers automatically collect certain technical data, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and device identifiers. This data is collected through cookies, web beacons, and similar tracking technologies.
**Communications.** If you contact us by email, we retain those communications in order to respond to you and to maintain a record of our correspondence.
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## 3. How We Use Your Information
We use the personal information we collect for the following purposes:
To process and fulfill your orders, including coordinating shipment and delivery, sending order confirmations, tracking updates, and handling returns or warranty inquiries.
To communicate with you about your purchases, respond to your questions or complaints, and provide customer support.
To send you marketing emails, promotional offers, and updates about new products or sales, but only where you have opted in or where applicable law permits us to do so based on our prior business relationship. You may opt out of marketing emails at any time using the unsubscribe link in any email we send.
To improve our website and services by analyzing how visitors interact with our store, identifying technical issues, and understanding purchasing trends.
To detect, investigate, and prevent fraudulent transactions, chargebacks, or other illegal or unauthorized activity.
To comply with our legal obligations, enforce our Terms of Service, and protect the rights, property, or safety of SnowBloom, our customers, or others.
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## 4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking tools. Cookies are small text files stored on your device that help us recognize you, remember your preferences, keep items in your cart, and understand how you use our site.
We use the following categories of cookies:
**Strictly necessary cookies** are essential for the website to function. They enable shopping cart functionality, checkout processes, and security features. These cannot be disabled without breaking core site functionality.
**Analytics cookies** help us understand visitor behavior on our site, such as which pages are most visited and where visitors come from. We may use tools such as Google Analytics for this purpose.
**Marketing and advertising cookies** may be used to deliver relevant advertisements on other platforms (such as Facebook or Google) based on your browsing activity. These are only placed where permitted.
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
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## 5. How We Share Your Information
We do not sell your personal information to third parties. We share your data only in the following limited circumstances:
**Service providers and fulfillment partners.** We share your name, shipping address, and order details with our suppliers and logistics partners as necessary to fulfill your order and deliver it to you. These parties are obligated to use your information only for that purpose and not for their own marketing or other uses.
**Payment processors.** Your payment information is transmitted directly to our payment processing partners, who handle it under their own privacy and security frameworks.
**E-commerce platform.** Our store is built and hosted on Shopify. Shopify collects and processes data on our behalf as a data processor. You can review Shopify's privacy practices at shopify.com/legal/privacy.
**Marketing and analytics platforms.** We may share limited data (such as email address or browsing behavior) with platforms like Google or Meta in connection with advertising and analytics, where you have consented or where we have a legitimate interest in doing so.
**Legal requirements.** We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights or safety of any person or to prevent fraud or illegal activity.
**Business transfers.** If SnowBloom is acquired, merged, or its assets are transferred to another entity, your personal information may be transferred as part of that transaction. We will notify you of any such change and any material changes to this Privacy Policy.
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## 6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal and accounting obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of five years in accordance with standard business and tax recordkeeping practices. If you request deletion of your data, we will honor that request to the extent we are not legally required to retain the information.
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## 7. Your Privacy Rights
Depending on the state in which you reside, you may have specific rights regarding your personal information.
**California Residents – California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA).** If you are a California resident, you have the right to know what personal information we have collected about you and how it is used and shared; the right to delete personal information we hold about you, subject to certain exceptions; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of your personal information (we do not sell personal information); and the right not to be discriminated against for exercising any of these rights. To exercise these rights, contact us at thesnowbloom@outlook.com. We will respond to verifiable requests within 45 days.
**Virginia, Colorado, Connecticut, and Other State Privacy Laws.** Residents of states with comprehensive consumer data privacy laws (including but not limited to the Virginia Consumer Data Protection Act, the Colorado Privacy Act, and the Connecticut Data Privacy Act) have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of certain processing activities. To exercise these rights, please contact us at thesnowbloom@outlook.com.
**All Customers.** Regardless of your state of residence, you may request access to the personal data we hold about you, request correction of inaccurate data, or request deletion of your data by emailing us at thesnowbloom@outlook.com. We will process your request in a reasonable timeframe.
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## 8. Email Marketing and Opt-Out
If you have subscribed to our marketing emails or have purchased from us, we may send you emails about new products, promotions, and seasonal offers. You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email. Unsubscribing from marketing emails will not affect transactional emails related to orders you have placed (such as order confirmations, shipping notifications, or customer service responses).
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## 9. Children's Privacy
Our website and products are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at thesnowbloom@outlook.com and we will promptly delete that information. Our products are primarily designed for adults aged 18 and older.
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## 10. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses SSL/TLS encryption for data transmission. Payment processing is handled by PCI-DSS compliant third-party processors. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. In the unlikely event of a data breach that affects your personal information, we will notify you as required by applicable law.
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## 11. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or other services that are not operated by us. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or practices.
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## 12. International Customers
Our store is operated from and primarily directed at customers within the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our website, you consent to that transfer.
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## 13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes are posted constitutes your acceptance of the revised policy.
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## 14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
**Email:** thesnowbloom@outlook.com
We will respond to all privacy-related inquiries within a reasonable timeframe and no later than the timeframe required by applicable law.